{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most luxury brands drive exposure through social media marketing, celeb partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed much in years; it does not have TikTok, and does not give celebrities free purses.|He